Here is a draft Privacy Policy for ATL Exotic & Luxury Car Rentals. You should review it, adapt it to local laws applicable in your jurisdiction (Bangladesh, or other operating regions), and—if possible—have it reviewed by a qualified legal professional before publishing.
Privacy Policy
1. Introduction
Welcome to ATL Exotic & Luxury Car Rentals (hereafter referred to as “we”, “us”, “our”, or “the Company”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect from you, how we use it, when and why we share it, how we protect it, and your rights regarding your data. This policy applies to all interactions with us — including in-person rentals, phone calls, email, and online through our website or any online booking/reservation platform.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal (or sensitive) information:
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Identity & contact information — name, address, email address, phone number, emergency contact (if provided), driver’s license number or passport number (for identity verification), copy of valid driver’s license or passport (if required), date of birth, and other identification information.
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Rental/booking data — rental dates, vehicle selected, pick-up / drop-off location, payment method, payment details (e.g. credit card number, billing address), rental agreement details, additional services requested (e.g. driver, insurance, GPS, special requests).
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Usage data — driving history during rental, mileage, drop-off / return time & location, any damage or accident reports, fuel use, vehicle inspection records.
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Communications data — any communication between you and us (phone, email, chat), customer support logs, feedback, complaints or reviews.
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Technical data — if you visit our website or online booking system: IP address, browser type, device type, cookies or other tracking technologies (if used), and general website usage data (pages visited, time spent, errors encountered).
We collect only the data necessary to provide, improve, and secure our services. (Termly)
3. How We Use Your Data
We may use your personal data for the following purposes:
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To process and manage your car rental booking/reservation.
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To verify identity (e.g. license or passport) and ensure that the renter meets the eligibility criteria.
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To process payments, refunds or charges related to rentals (e.g. damage, late return, extra mileage).
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To contact you about your booking: confirmations, reminders, changes, cancellations, and customer support/communications.
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To manage and maintain our fleet — e.g. record usage, track mileage, maintain inspection and maintenance logs, and ensure proper return of vehicles.
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To enforce the rental agreement terms, including investigating and resolving damages, accidents, or disputes.
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To improve our services: analyzing usage patterns, customer feedback, booking trends, and website/app performance.
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If you consent (where applicable): to send marketing communications — e.g. promotional offers, newsletters, updates.
We will not use your personal data for other purposes without your explicit consent (unless required by law or to protect our legitimate business interests).
4. Data Sharing & Third-Party Access
We may share your personal data with third parties only under the following circumstances:
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Service providers & processors — such as payment processors (for payments), insurance partners, maintenance/repair partners, or other contractors necessary to fulfill the rental agreement.
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Legal / regulatory authorities — when required by law, regulation, court order, or to respond to lawful requests (e.g. in the event of an accident, theft, crime, or investigation).
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Business transfers — in the event of merger, acquisition, restructuring, sale of company assets, or insolvency, your data may be transferred to a successor entity (with appropriate safeguards).
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With your explicit consent — for example, sharing data with marketing or promotional partners if you opt-in.
We ensure that any third party we share data with takes appropriate measures to protect your data, and we remain accountable for its protection.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected — i.e. for the duration of the rental, plus a reasonable additional period to handle any follow-up, billing, disputes, legal obligations, or customer support issues.
After that, we will securely delete or anonymize personal data, except where retention is required by law (e.g. for accident records, insurance, tax, or regulatory compliance). (4Comply)
6. Security Measures
We take appropriate technical and organizational measures to safeguard your personal data from unauthorized access, loss, disclosure, or misuse. This includes, but is not limited to: secure record-keeping (encrypted digital storage / locked physical storage), restricted access only to authorized personnel, regular review of data access policies, and procedures for handling and responding to data breaches or unauthorized access.
We also adopt the principle of “privacy by design” — meaning that data protection is integrated into our operations from the start. (Wikipedia)
7. Your Rights
Depending on applicable laws in your jurisdiction, you may have the following rights regarding your personal data:
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Right to access — you can request a copy of personal data we hold about you.
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Right to correct or update inaccurate data.
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Right to delete your personal data (subject to our legitimate need to retain certain records for legal or operational reasons).
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Right to object to or restrict certain data processing (e.g. marketing communications).
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Right to withdraw consent — where processing is based on your consent, you may withdraw your consent at any time (without affecting processing already done).
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Right to lodge a complaint with a relevant data protection authority (if applicable).
If you wish to exercise any of these rights, please contact us at the contact information provided below.
8. Children & Minors
Our services are only offered to adults who meet age and driver-eligibility requirements. We do not knowingly collect data from minors. If you believe that we inadvertently collected personal information from a minor, please contact us so we can delete such data immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time (for example, when we add new services or change how we handle data). When we do, we will update the “Last Updated” date at the top of this document and — where appropriate — notify you (for example via email or website announcement) of significant changes.
We encourage you to review this policy periodically to stay informed about how we protect your information.
10. Contact Information
If you have questions, concerns, or requests regarding your personal data, or wish to exercise your rights, please contact:
ATL Exotic & Luxury Car Rentals
Address: 2967 Grandview Ave NE, Atlanta, GA 30305, United States
Email: customerservice@atlexoticrentals.com
Phone: (770) 899-0763
Why this structure / what we borrowed from best practices
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A privacy policy should clearly state what data is collected, how/why it’s used, who it’s shared with, data retention, user rights, and security practices. (Termly)
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It is good practice to use clear, simple language (avoid legalese) so that customers easily understand. (Easy Legal Docs)
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Only collect data necessary for the purpose of providing rental services. Unnecessary data collection should be avoided. (Termly)
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Retain data only as long as needed for business, legal or regulatory compliance, then delete or anonymize. (4Comply)
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Use disclosure & consent when sharing data with third parties. (Wikipedia)